When it comes to purchasing a car, the buying experience can make a significant impact on a customer's decision-making process. The environment in which the car is displayed, and the overall customer experience can play a crucial role in whether a customer decides to make a purchase or not. One essential element of the car [...]

Martyn Corker, Director of Interact Showrooms, sat down with the team from Space Projects - interior design and architecture practice - to talk about how showroom design has changed over the years, what is important in showroom design and what the future holds for automotive showrooms.