INTERACT
FRAMEWALL SYSTEM
How can I segregate multiple brands in an automotive showroom?
Multi-brand automotive showrooms are becoming an increasingly important part of the UK dealership landscape. With more and more manufacturers entering the market, and dealerships making better use of existing premises, many sites now need to give two or more brands a clear identity within one shared environment.
With the Interact Framewall System, multiple automotive brands can be segregated within one dealership, creating clearly defined branded zones.
The Interact Framewall System uses partition walls, integrated showroom furniture, signage and brand-specific finishes to segregate an automotive showroom, giving each manufacturer its own recognisable area. This allows dealerships to represent different brands within the same building without each brand feeling like part of a shared or temporary space.
Create dedicated areas for every automotive brand
A multi-brand showroom must give every manufacturer a clear identity while maintaining a consistent customer experience across the dealership.
The Interact Framewall System can be used to divide an open showroom into individual brand environments. Each area can incorporate its own:
- Brand colours and finishes
- Logos and signage
- Vehicle display space
- Customer consultation areas
- Sales desks, furniture and storage
- Digital screens and product information
- Lighting and display features
This creates visible separation between brands without requiring a complete structural rebuild.
The Interact Framewall System has been a huge benefit in modern showroom design, helping so many brands to display their corporate identities in a shared space. Some of our customers include Peugeot, Suzuki, MG, Citroen, DS, Omoda, Leapmotor, Alfa Romeo, Mercedes, BYD and ORA.
What is the Interact Framewall System?
The Interact Framewall System is a cost-effective, space-efficient solution for creating defined areas within automotive showrooms. Designed and manufactured on a made-to order basis, the Framewall System is tailored to each customer’s needs. Available in a huge range of sizes, colours and materials, Interact are proud to offer this solution to modern automotive showrooms.
Furniture can be recessed or integrated into the Framewall System design, from storage solutions, to sales desks. This helps reduce clutter, improve the flow of the showroom and provide more space for vehicles and customers.
The Interact Framewall System can be considered as part of a complete car showroom fit out or introduced when an existing dealership needs to accommodate a new manufacturer, franchise or EV brand.
Martyn Corker, Director at Interact, comments, “The Interact Framewall System has proven itself to be a fantastic solution for modern automotive showrooms. Especially with the increase of EV brands emerging in the UK, showrooms now often have to host multiple brands in one space. The Interact Framewall System allows each brand to have its own corporate identity compliant space, without the costs and permanence of their own individual showroom. We are proud of the range of options we can offer, and would welcome any new discussions about how this could work for your showroom.”
Why use the Interact Framewall System in a multi-brand dealership?
Clear brand separation
We know that each brand wants their own space to shine, highlighting their vehicles in the best possible way and capturing the essence of their product and brand from a single glance. The Interact Framewall System helps prevent different manufacturers from blending into one another. Changes in wall finishes, signage, lighting and furniture make it clear when customers are moving from one brand environment to another.
Better use of showroom space
Integrated car dealership showroom furniture can reduce the amount of freestanding furniture needed across the sales floor.
This helps maximise available space and keeps the focus on the vehicles.
A consistent customer journey
Although each brand has its own identity, the overall showroom interior design can still feel organised and connected.
Customer routes, consultation spaces and shared facilities can be considered as part of the wider showroom design.
Support for new and emerging EV brands
Dealerships are increasingly introducing EV manufacturers alongside established automotive brands.
The Interact Framewall System is perfect for creating a dedicated EV showroom area with space for vehicle displays, digital information, customer education and brand-specific furniture.
When working with Leapmotor, The Interact Framewall System was a key element in the design and execution of the showroom, providing space saving solutions and clear separation between Leapmotor and other brands in the overall showroom. The cost-effective solution provides flexibility for Leapmotor, and a dedicated space for branding and customer relations.
The customer wanted to create a structured customer engagement experience, providing a dedicated space to educate customers on the vehicle range and covert leads into sales. High impact graphic displays were used to create focal points which clearly represented the brand’s identity and dedicated sales positions were placed strategically to showcase the brand in a smart and easily replicable way.
Less disruption than a complete showroom rebuild
A defined branded area can be introduced as part of a showroom refurbishment or phased showroom fitting project.
The exact installation requirements will depend on the building, the manufacturer’s corporate identity standards and the amount of space available. We can often install the Interact Framewall System in one day, causing minimal disruption to operations.
Can the Interact Framewall System follow automotive corporate identity guidelines?
Our customers say that a key selling factor of the Interact Framewall System is that it can be designed around their specified brand colours, materials, signage and furniture. This fully customisable approach means that customers can adhere to their brand guidelines without the need for their own automotive showroom.
Our expert teams consider both the brand’s corporate identity and the practical requirements of the dealership when designing a showroom. This helps create an environment that is recognisable to customers while remaining practical for sales teams. Learn more about our design process here.
Where several brands share the same location, we can also consider how the individual areas connect to shared entrances, customer lounges, service reception areas and other facilities.
Interact Framewall System for EV Showroom Design
EV customers may need more information and guidance than customers purchasing a familiar petrol or diesel vehicle.
A dedicated EV showroom design can provide space for:
- Vehicle and battery information
- Charging demonstrations
- Digital configurators
- Educational displays
- Private customer consultations
- Charging products and accessories
Planning a multi-brand car showroom fit out
The right approach will depend on the number of brands, the available floor space and the corporate identity requirements of each manufacturer.
Before developing the design, we consider:
- How many automotive brands will share the showroom
- The amount of display space each brand requires
- The position of vehicles, furniture and customer areas
- Required signage, finishes and digital displays
- Customer and staff movement through the building
- Shared facilities such as receptions and hospitality areas
- Whether the showroom may need to change in the future
Our team can then develop a showroom layout that gives every brand a distinct identity without wasting valuable floor space.
Interact works closely with our customers, prioritising clear communication to ensure the design process, manufacturing timelines and quality, and install schedule work for your schedule and budget.
Multi-brand showroom design and installation
Interact Showrooms provides showroom design, furniture manufacture, Framewall systems and showroom installation for automotive dealerships across the UK and Ireland.
And the best thing about the Framewall System? It’s completely transportable, proving itself as a cost-effective solution that will stand the test of time.
We can support individual dealership refurbishments, new brand introductions and larger showroom rollout programmes.
Contact our team to discuss how the Interact Framewall System could help separate multiple brands within your automotive showroom.
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