Project Description
ORA CASE STUDY
Interact was recently entrusted with an exciting project by ORA, a rising electric vehicle manufacturer from China. The assignment was challenging, demanding a swift six-week completion to design, create and install showrooms for ORA’s launch in the UK and Ireland. Operating within this tight deadline, Interact developed five showrooms, situated in Wolverhampton, Glasgow, Bristol, Braintree and Dublin. These showrooms were more than just a stage for ORA’s electric vehicles; they serve as an immersive exploration into the future of driving.
Understanding the vision and ethos of ORA was critical to the success of the project. Interact worked closely with ORA, ensuring that each showroom truly embodied the sleek design and cutting-edge technology inherent to ORA’s electric vehicles. The design approach emphasised customer interaction and education, creating an experience that encourages customers to understand and embrace the electric vehicle revolution.
The ORA project stands as a testament to Interact’s commitment to delivering efficient and innovative solutions, even within strict timelines. The completed showrooms not only exemplify ORA’s technological prowess and design aesthetic but also serve to educate potential customers about the future of driving, bolstering ORA’s brand profile in the UK and Ireland’s electric vehicle market.
